CopyCat Product? How Knows.. : Minute Maid vs Olaga Drink

Here I found some interesting when I went to Brastagi Supermarket (Medan at Jl Gatot Subroto).

Similar design of similar product. 

Minute Maid Pulpy Orange vs Olaga Drink Orange with Orange Pulp

Coca Cola Company                    PT. Olagafood

Below the picture of comparison. Similar isn't it.

The bottle design is similar, the most  distinct feature is the color of orange picture, one have darker color and another is lighter color, one have two half orange, another have one half orange. But still, if in a glance,  it is similar. Hahahaha....

Not just the design of bottle or color of the drink, even the composition and nutrition value are also almost similar. Here the picture.

This kind of things actually is not strange anymore in business. Competitor always try to follow lead product of market leader. Some competitor came up with better idea with better function that market leader's product. But Some competitor make similar product that may confuse consumer in remembering and choosing product.

I think sooner or later Minute Maid under Coca Cola Company may sue Olaga Food's Olaga Drink, because of similarity of design, and lack of differentiation feature (daya pembeda).

In Trade Law class,  ever discuss about this kind of things, like Lacoste vs. Crocodile case, Kopitiam case, Gaga 100 vs. Alhami 100, Mie Sedaap vs Supermi Sedaaap. I think all company that came up with existing similar product, have one purpose, which is they want to penetrate market and take away market leader's market share. Even I think it is such dishonorable tactic, yet it is prove to be quite effective to achieve the purpose.

So in this case, I believe Olagafood is really trying to penetrate market and make his own market share. The price for Minute Maid in Brastagi Supermarket when the picture taken is Rp. 6.750,- and Olaga Drink is promoted at penetrating price, Rp. 3.000,- (Buy one get one, so each worth Rp. 1.500,-). If checked at another supermaket that promoted Munite Maid, Munite Maid can be purchased at around Rp. $4.500,-. But still it is a veryyy wide difference.

Well, this kind of thing may confuse consumer and trick consumer to think similar product have similar quality. But at the other side, if the quality is same, consumer may be benefited of difference price.

At last, my advice as consumer, is..... be smart and sharp when shopping.